Visual Merchandising Trends
The world of retail and merchandising has changed dramatically within the last year moreover, the past twenty years with the advancements we have made in the world of science, technology and manufacturing. So what does that mean in terms of visual merchandising? What is the future of visual merchandising? What are visual merchandising trends in 2021 and 2022 and what are the window display trends 2021 and 2022? Lets look into the changes that will happen within not only the next holiday season but also for the years to come.
Technology
When it comes to technology quite a few advancements are being added into the world of visual merchandising.
Below is a brief list of some new innovations that will be seen in the future of visual merchandising and visual merchandising trends in 2021.
- 3D Printing: Aids in sustainability, lowers manufacturing costs, allows for mass production of products more efficiently and maintain high levels of quality control
- Smart Mirrors/Screens: Allows customer to virtually try on clothing and beauty products
- Window Display Updates: Interactive Displays, Digital Signage, and updated LED lighting
- VR & AR Technology creating Immersive Experiences for customers
Sustainability
How does a business adapt in terms of sustainability and decreasing ones carbon footprint?
- Brand Image Update
- Clothing Buyback Program
- Ethical Fashion
- Well being of Customers and Employees
- Returns
- Shopping Local
- Supply Chain Sustainability
- Sustainable Fashion
Experiential Merchandising
Allows your customers to be immersed into the experience of your brand. Here are some examples
- Ability to use Fitting Rooms
- Ability to browse store
- New Technology
- Use of VR and AR technology
- Smart Mirrors
- Smart Cameras
- Interaction/engagement with store employees
- Building relationships with customers
- Customer service
- Sales floor employees
- Return policies
- Cashiers
- Personal shopping experiences
- Invitations to store events
- After purchase support
- Email/text communication with exclusive recommendations
- Complete Store Revamp
- New store layouts and complete overall of business design
- Adapting to new health and safety guidelines to ensure customer safety and positive shopping experience
- Pantone color of the year
- Psychological aspect in merchandising that resinates with consumers and affects their overall shopping experience with that business
Omni Channel
Bringing all avenues of a business in a cohesive manner. Channels consist of the following (but not limited too):
- Brick and Mortar Locations
- Call Centers
- Mobile
- Online
- Social Media
- Warehouse
